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Animated video how-to

The animation is now the easy part

Animation used to be the hardest part of a marketing video. It meant weeks with an animator, and for most teams it cost too much or took too long to be worth it. For our new 1-minute video, it was the easiest part. We described each scene to Claude Code in plain English, and it built the animation in our brand.

That flips where the work is. What matters now is a clear idea of what you want to say. If you can describe it, you can show it on screen. The rest is ordinary video work: record the voice, film yourself and cut in footage you already have, or shoot new.

  • 1-minute video
  • Animation built in Claude Code
  • Finished in DaVinci Resolve
Watch the finished video (1 min)

How it works

Idea, request, notes, edit

  1. Step 1

    Have the idea

    Know what each part of the video needs to say. A script, your pitch deck and photos of real work are enough to start.

  2. Step 2

    Ask Claude Code

    Describe the video in plain English and point it at your material. It plans the scenes and builds the animation in your colours and fonts.

  3. Step 3

    Give notes

    Watch it and say what to change, the way you would brief a designer. Each round takes minutes, not days.

  4. Step 4

    Finish the edit

    Export the animation as an MP4, then add your voice, your on-camera footage and clips of your work in DaVinci Resolve.

In Claude Code

What we asked for, and what came back

Four requests from our own project, as typed (lightly tidied), next to the animation each one produced.

1Describe the video

Claude Code
>Help me plan a short video that animates our own assets. Here’s the 60-second script. I recorded a temp voiceover, so time it to that.(Pasted the script and pointed it at our pitch deck folder.)
●Seven scenes, one per line of the script, built from your pitch deck, client photos and brand colours. Each scene is timed to your voiceover, so every service appears on the word that names it.
The services scene, as it appears in the finished video.

2Give notes like you would to a designer

Claude Code
>On scene 2, the three things on the bottom could be red (not started, in progress), then more visibly turn green with a bit more motion.
●Done. Each task now starts red, then lifts, flips to a green “Done” and sends out a pulse, one after another, as the voiceover says “helping move the work forward”.
Scene 2 after the note, from the finished video.

3Ask for another format

Claude Code
>Great. Now create a separate one that’s optimized for LinkedIn size.
●Here’s a 4:5 version for the LinkedIn feed. It’s rebuilt rather than cropped: the tiles stack and the type is bigger for phones. The timing matches, so one voiceover works for both.
The same scene in the LinkedIn version.

4Add an idea later

Claude Code
>Create three or four slides with examples of our work from our pitch deck, sliding in from the right. If they’re videos, show their view counts.
●Five slides in a new film: Kongskilde, Digital Wood Carver, ForestNet on YouTube, ForestNet Shorts, and CAD file to marketing material. The view counts count up as each video slides in.
One of the five slides, for our editor to cut in where it fits.

Good to know: Claude Code builds the animation as a Claude Motion film. You can scrub it, leave a comment on any moment and export it as an MP4. It has no sound, so the voice goes on in your editor.

After Claude Code

Finish it in DaVinci Resolve

With the animation done, what’s left is the video work you already know.

  1. Step 1

    Leave a space for you

    Ask Claude Code to fill the spot where you’ll appear with magenta. It’s a colour our brand never uses, so keying it out leaves the graphics alone.

  2. Step 2

    Key in your footage

    Put your camera clip on the track under the exported animation, add a 3D Keyer and pick the magenta. Your footage shows through.

  3. Step 3

    Cut in your real work

    Lay the voiceover, then cut between the animation and footage of your work: events, interviews, product shots.

The 90-day pilot scene with a magenta space on the right
What Claude Code exports: magenta marks the space.
In the finished video, with our footage keyed in.

Footage we already had, cut in between the animated scenes

Trade show coverage
Trade show coverage
An interview at an event
Event interviews
3D product render work in Blender
Our 3D render work

Work with us

Want a video like this?

Send us your script or talking points, your brand files and photos of your work. We’ll shape the idea with you, build the animation and finish the edit.

Talk to Green Light StudioSee how we make product renders